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In the past decades we have made Nickelson an international fashion brand. Today we have turned back to our roots. We have created a new urban look, inspired by sport, military & fashion. Nickelson Three·Zero represents a life style brand. Its soul and deeper meaning are illustrated by the triangle’s unity of spirit, mind and body, mixed with the wholeness and protection of the circle. Ancient symbols that blend together in what we call street couture.
Triangle and circle
Three·Zero derives from the Triangle and the Circle. The triangle contains three edges, a mark of change. It contains the past, present and future. The Circle presents the zero. An everlasting loop with no end. It protects from the inside. Together they form Three·Zero.
The Nickelson Three·Zero DNA pays tribute to the contemporary, authentic, tough and recognizable brand with striking designs that was founded in 1985. But we have moved on and have incorporated this heritage in a new urban based collection: ground-breaking, insurgent, striking and futuristic. A new look without compromise. We start with new, unusual forms and materials, asymmetrical, in different layers. We get our inspiration from the way young, trendy people all over the world combine fashion and dare to wear on the street.
Head to toe
Although focussed on jackets before, we now believe in a complete wardrobe from head to toe, encompassing Menswear and Womenswear. Nickelson Three·Zero is both innovative and contemporary. Attention to detail is paramount.
Named after him
Nick Amann took over Nickelson in 2004 and expanded the brand his father founded in 1985 and named after his son (Nickelson means ‘Nick the son’). Nowadays Nickelson is a trendsetter in Europe and beyond. The brand is available in 24 countries and is being sold in 1200 stores. With a strong vision Nick Amann inspired his new design team and lifted the family company to a new level and reinvented the look of Nickelson in Nickelson Three·Zero. At the end of the day we are a life style brand that can reflect whatever mood you are in or how you want to represent yourself on any given day. We understand and know how important it is too look good in order to feel good.